So Bernd Schmitt presented today about the importance to be " user -centric" which I belive is particulary more difficult for MKT profiled because of the following past:
1. Actual MKT people like psicology when in college but knew that It was not a good business2. Liked money but not numbers
3. Mostly wanted to be the person with the magic sphere to read peoples minds So trully being self-centric is very very easy... mostly for MKT people.
How must media need to evolve ? 3D seems to be the next trend within MKT and the media ecosystem. We're seing 3D TVs, 3D Cinema, 3D Video Games and soon 3D Mobile features.
But also 3D needs to be our point of view of the consumer to understand that our consumers are not just mind, body ( physical needs ) and soul ( insights ) they are 3D consumers... And there's #archetypes, what's this ? An #archetype is an universal pattern of behavioral... ( Source: Wikipedia ) And we humans can be classified within the components of 3D consumer thinking: * Mind archetype: people who's drive to decide based in mostly logical thinking * Emotion archetype: people who mostly decide based on emotions * Impulse archetype: people who's desicion is just based on wanting something without the filter of logical and emotional filters This 3D way of thinking about consumers and the archetypes also depends on the type of producto/service we advertise , this means that we need to consider 3D all the time for any message but with inteligent and analytical implementacion. For example: * If we advertise a Banking service we need to focus on the Mind-logical dimension * If we advetise a car for teens we need to focus on emotional and impulse dimension of the consumer So one dimension advertising even if its a very senior analytic target they still have the other 2 dimensions.. Tech is migrating to 3D, Costumers are 3D, we need to start to be 3D costumer focused MKT guys... Enviado desde mi Blackberry® 3G de Iusacell.