Today I had the great opportunity through @iabmexico to learn directly from this great person who works in Google and has the position of " Digital Marketing Evangelist", writer of 2 great books and has a great blog ( www. Kaushik.com )
This is very relevant since the only other "Google Evangalist " I know is Vint Cert, Co-Creator of Internet that has visited México a couple of times already.
- Clicks: which is the most basic
- Page views: " don't mean much
- Visitors
- Fans
- Bounce Rate
We need to measure with deeper indicators that can help us make better interpretations such as:
Redention
Loyalty not just one night stand users Common sense is really required to this evolution of comunicacion, and the user experience. We need to start measuring the action that matters such as: " Task Complition Rate" When we start measuring " Economic Value": * Loyalty
*Conversion
*Task
*Context for the brand We need to " segment or die" and stop trying to find the average audience but instead reaching all types of users. Using " Averages" is a danger because we take for grounted the specific potencial of each user and potencial consumer We need to love our "Loyalist" who will be long term costumers. And it all comes to " micro-conversions" , " life time value" which confirms the power of Interpretation. So Interpretation is the challenge, not just lineal thinking but feeding the ecosystem. Micro-conversions... Economic Value Online not just benefits the companies but also the people who learn, use and understand the potencial of deep interpretation. Also, If we don't do this we waste money, we waste potencial, many opportunities. Economic Value is everywhere, for everyone and we need to shift our way of thinking... #orgasmic is what we shared when speaking about things just right. **The God gift online is that we can fail faster, which means we can learn faster. HIPPO make the bad sites ( Highest Pais Person's Opinion ) this is why we need the power of metrix and a bit of charater to implement great online campaings. He explained the important implementation of call2actions in sites such as: *Sign Up
*Learn More
*Join us Now
*Sig up Now And mentioned the importance of just making things simple, not for us but for the users. Also he mentioned the great potencial of metrics with videos..videos are good for convertions and sales. So we need to run experiments. Amen ! Enviado desde mi Blackberry® 3G de Iusacell.